Social Media Banner Sizes: Every Platform’s Current Dimensions

Every platform gives your business a small set of brandable images, a profile picture and usually a banner, and every platform crops them differently. This page collects the current sizes in one place so you can build the full set in one sitting.

Sizes below were checked against each platform’s own documentation in August 2026. Where a platform publishes no official number, the size is marked as best current practice rather than a requirement. Platforms shuffle these occasionally, so treat the patterns as durable and the exact pixels as worth a re-check once a year.

Why this matters

• The crop is where logos go to die. Upload a great square logo and watch a circle crop take its corners off. Every platform displays profile pictures as circles now; designing for the square and forgetting the circle is the single most common branding error on social.
• Blurry banners read as neglect. A banner stretched from an undersized upload is fuzzy on exactly the screen where someone is deciding whether you’re still in business. Sharp, current images are a cheap open-for-business sign.
• One afternoon covers all of it. A business has maybe ten brandable image slots across every platform that matters. With the sizes in hand, one session with your logo files and one wide brand image fills all of them for the year.

The sizes, platform by platform

Two rules apply everywhere before the specifics.

Every profile picture becomes a circle. Platforms take your square upload and display it cropped to a circle. Center your logo mark with comfortable padding on all sides, and check nothing important lives in the corners. If your logo is wide, use the symbol alone; this is exactly why a logo file kit includes a square mark.

Design banners for the middle. Desktop and mobile crop banners differently, usually trimming sides or edges. Keep text and logos in the central band and let backgrounds bleed to the edges.

Facebook (Business Page)

Instagram

X (Twitter)

LinkedIn (Company Page)

LinkedIn (Personal Profile)

YouTube (Channel)

TikTok

Pinterest (Business)

Google Business Profile

Putting it to work

• Build from two masters, not ten one-offs. One square brand mark and one wide brand image, sized down per platform, cover almost every slot. Same palette, same style, everywhere.
• Export the full set in one sitting using the sizes above, named per platform (banner-linkedin-1512×256.png) so next year’s refresh is a swap, not a hunt.
• Run the circle check before uploading. Preview every profile picture cropped to a circle. If anything touches the edge, add padding and re-export.
• Check the two known traps. LinkedIn company covers (1512 × 256, not the older 1128 × 191) and YouTube’s safe area (1235 × 338 inside a 2560 × 1440 canvas) are where stale advice most often burns people.
• Look at the result on a phone. Upload, then open your own profiles on mobile. The platforms’ previews lie less than they used to, but your phone doesn’t lie at all.

One honest limit. This page was accurate against platform documentation in August 2026, and platforms change quietly. If a fresh upload looks wrong, trust the platform’s current uploader over any chart, including this one.

Build me a social media brand-image checklist for my business.

My platforms: [list the platforms your business actually uses, e.g. Facebook Page, Instagram, LinkedIn Company Page, YouTube, Google Business Profile]

My assets: [what you have: square logo mark, horizontal logo, a wide brand image or team photo, brand colors]

For each platform I listed, give me a checklist table with: the image slots I need to fill (profile picture, banner/cover), the exact pixel size to export, the file format to use, and the one placement warning that matters most for that slot (circle crop, safe area, mobile cropping, overlap).

Then:

1. Tell me the minimum set of master files I need to create so every slot is covered: sizes and shapes, so I can make them once and resize.

2. Give me a suggested filename for every export, in the pattern [type]-[platform]-[dimensions].png.

3. Flag which of my platforms hide the most content on mobile, so I know where to double-check after uploading.

4. End with a 5-minute verification routine: what to open on my phone after uploading everything, and what to look for.

Note where sizes come from official platform documentation versus common best practice, and remind me to trust the platform's live uploader if it disagrees with any number.