Three things move search rankings. This is all three, running together.
Onsite optimization, published content, and backlinks. Most providers sell one and hope. Ranking takes the set, which is why I only sell them together.
Why one of the three on its own rarely works
Publishing articles on a site Google can’t read properly gets you nothing. Fixing the technical side of a site with nothing worth reading on it gets you nothing. Buying backlinks to pages that don’t deserve to rank gets you nothing, and sometimes worse than nothing.
They only pay off together. Onsite work makes your site readable. Content gives Google something to rank. Backlinks give it a reason to trust you. Miss one and the other two underperform.
This is also increasingly how AI tools like ChatGPT decide who to cite, which is becoming its own source of customers.
One — Onsite optimization
I fix what’s stopping your site from being read and ranked. Site speed, mobile experience, broken links, page titles and descriptions, heading structure, image alt text, internal links, and structured data.
This is mostly front-loaded. Heavy in the first two months, then ongoing maintenance as new pages go live.
Two — Content
I research the keywords your customers are actually searching for and build a multi-month content plan around them, grouped into topic clusters so the articles reinforce each other.
Then I write and optimize the articles, source or generate the images, publish them to your site with all the meta information set, and link them to what came before.
What the content work covers
Quarterly keyword research using Ahrefs, mapped into a published content schedule
Articles of roughly 1,500 words, written and optimized, with title tags and meta descriptions
Images sourced, licensed, or generated, and formatted for the page
Published and scheduled in your CMS, with internal links back to earlier posts
Three — Backlinks
Backlinks are placements on other websites that link back to yours. They tell search engines your site is credible, and they lift every page you have, not just the one linked.
I secure them on real sites with real audiences, and report monthly on what was acquired and how your domain authority is trending.
What you get each month
Four or eight new optimized articles, published and scheduled
Ongoing onsite fixes as issues surface
New backlinks acquired and reported
Internal links added from new content to last month’s posts
A progress report covering what was published, what was acquired, and where your rankings moved
Who this is for
Businesses where customers find you by searching for what you sell rather than by searching for your name. If you sell to a specific geographic area and most of your customers come through the map results, look at Local SEO first, then add this.
This is a long game. Expect meaningful movement around month four to six, not month one. If you need leads next week, this is the wrong purchase and I’ll say so.
See Local SEO →Cost
Common questions
How long until I see results?
Four to six months for meaningful movement, with early signals sooner. Anyone promising faster is either lying or buying links that will cost you later.
Can I buy just the content?
I’d rather you didn’t, for the reasons above. If you’ve already got the other two handled by someone else, we can talk.
Who writes the articles?
I do, using AI to draft and research faster, and my own editing to make sure it sounds like your business and holds up as something a person would want to read.
Find out what you could rank for.
Book a call and I’ll tell you what your market is searching for and how far you are from showing up.