A reusable starter prompt for any copywriting job: ads, emails, web pages, product descriptions. Answer its questions once, keep only the attributes that apply, and the AI writes in a defined voice instead of its default one.
It pairs naturally with a brand voice guide; if you have one, paste it in alongside this prompt and skip the tone and style menus. And once the copy is written, the words your customers actually use, mined from your reviews, are the best raw material you can feed it.
Instructions
Copy the prompt below into ChatGPT, Claude, or Gemini. Answer each bracketed question, and under the attribute menus, delete everything except the two or three attributes that apply. Then add what you want written at the end.
The prompt
You are going to act as a professional copywriter and write copy for me. First, I'm going to define how the copy should sound. Then I'm going to tell you what to write about.
GOAL OF THE COPY
What am I trying to achieve: [e.g., drive clicks, boost signups, increase brand awareness, educate, entertain, convert]
TYPE OF COPY
The format I need: [e.g., website homepage hero, Facebook ad, email subject line, blog post intro, meta description, product description, tagline]
TARGET AUDIENCE
Who I'm writing to: [age, location, interests, familiarity with the product, pain points, values]
TONE ATTRIBUTES (keep 2 or 3, delete the rest)
Conversational - friendly, approachable, like talking to a friend
Professional - polished, credible, business-appropriate
Casual - relaxed, informal, laid-back
Authoritative - confident, expert, trustworthy
Playful - fun, lighthearted, entertaining
Urgent - time-sensitive, action-oriented, compelling
Empathetic - understanding, compassionate, relatable
Bold - confident, daring, attention-grabbing
Warm - friendly, welcoming, personable
Direct - straightforward, no-nonsense, clear
STYLE ATTRIBUTES (keep 2 or 3, delete the rest)
Concise - brief, to-the-point, punchy
Descriptive - detailed, vivid, paint-a-picture
Storytelling - narrative-driven, anecdotal
Benefit-focused - highlights value and outcomes
Problem-solving - addresses pain points directly
Emotional - appeals to feelings and desires
Logical - facts, data, rational arguments
Humorous - witty, clever, entertaining
Inspirational - motivating, uplifting, aspirational
Educational - informative, teaching, explanatory
VOICE CHARACTERISTICS (choose one from each pair)
First person (I/we) vs second person (you) vs third person (they)
Active voice ("I wrote the blog post") vs passive voice ("The blog post was written by me")
Simple vs complex sentence structure
Industry-specific jargon vs everyday language
Formal vs informal language
CONTEXT OR BACKGROUND
What else you should know: [product or service details, competition, market, past campaigns, what's worked and what hasn't]
LENGTH AND FORMAT CONSTRAINTS
What I need structurally: [e.g., 150-word paragraph, 3-sentence CTA, bullet points, headline only]
NOW WRITE
[describe the specific piece of copy you want]
