Website Audit
Overview
Want to know the secret weapon that top-performing websites use to crush their competition? It’s not just great design—it’s strategic optimization that drives real business results. My Website Audit package helps businesses like yours cut through the noise and focus on what actually moves the needle. I run a comprehensive series of tests in three critical areas: SEO (technical, content, and keywords), visual design, and conversion rate optimization to deliver a complete list of improvements. I’ll also review the findings with you to ensure your team understands exactly what to do to transform your website performance. No more drowning in complicated dashboards or wondering which changes matter—just straightforward, actionable insights that directly impact your bottom line.
Pricing
I charge $100 per hour for my services. For a typical Website Audit package, you can expect between 5-10 hours of dedicated work, resulting in a total investment of $500-$1,000. The exact timeframe depends on your website’s size, complexity, and current optimization status. Remember: this isn’t an expense—it’s an investment that continues paying dividends through increased organic traffic and conversion rates long after our work is complete.
Potential Deliverables
Technical SEO
- Indexed Pages – Comprehensive analysis of how search engines see your site, identifying and fixing pages that aren’t being properly indexed and costing you valuable traffic.
- Pagespeed and Web Vitals – Detailed performance optimization recommendations that improve user experience and boost your search rankings simultaneously.
- Sitemaps – Creation and optimization of sitemaps that help search engines efficiently crawl your site, ensuring maximum visibility.
- Canonical URLs – Elimination of duplicate content issues that confuse search engines and dilute your ranking power.
- Structured Data – Implementation of schema markup that helps search engines understand your content and potentially earn rich snippets in search results.
- Broken Links and Redirects – Identification and fixing of navigation issues that frustrate users and damage your site’s authority.
Content Optimization
- Title Tags – Crafting of compelling, keyword-optimized titles that improve click-through rates and rankings.
- Meta Descriptions – Development of persuasive meta descriptions that serve as mini-advertisements in search results.
- Page Structure and Headings – Optimization of your content hierarchy to improve readability and help search engines understand your most important points.
- Internal Linking – Strategic linking architecture that distributes ranking power throughout your site and guides visitors to high-value pages.
- OpenGraph Data – Enhancement of how your content appears when shared on social platforms, increasing engagement and traffic.
- Images without Alt Texts – Identification and fixing of accessibility issues that also provide additional ranking opportunities.
Keyword Insights
- Find Low-Hanging Fruit – Discovery of keywords where you’re already ranking on page two or three that can be quickly boosted to page one with targeted optimization.
- Find Content That Needs Attention – Identification of underperforming content that can be refreshed to reclaim lost rankings and traffic.
- Fix Internal Competition – Resolution of keyword cannibalization issues where multiple pages compete for the same terms, diluting your ranking potential.
- Click-Through Rates – Analysis and improvement of search listing performance to dramatically increase traffic without changing rankings.
Visual Design
- Brand – Assessment of brand consistency and visual identity across your website to ensure strong recognition and trust.
- Typography – Evaluation of font choices, sizes, and spacing for optimal readability and alignment with your brand personality.
- Information Hierarchy – Analysis of how effectively your design guides users to important content and prioritizes key messages.
- General Layout – Review of page composition, whitespace usage, and element placement for maximum impact and usability.
- Mobile Design – Comprehensive check of responsive design elements ensuring excellent user experience across all device sizes.
Conversion Rate Optimization
- Clarity of Value Proposition – Assessment of how effectively your site communicates your unique benefits within seconds of arrival.
- Call-to-Action (CTA) Effectiveness – Analysis of button placement, design, and messaging to maximize click-through rates.
- Trust & Credibility Signals – Evaluation of trust elements that reduce visitor hesitation and boost confidence in your offering.
- Visual Hierarchy & Attention Flow – Mapping of user eye-tracking patterns to ensure visitors follow your intended conversion path.
- Friction & Distraction Elimination – Identification of barriers and unnecessary elements that prevent users from completing desired actions.
- Social Proof & Psychological Triggers – Review of testimonials, reviews, and persuasion elements that influence purchase decisions.
- Form UX & Conversion Flow – Analysis of form design, length, and submission process to minimize abandonment and maximize completions.