1-on-1 Marketing Consulting
Your part-time marketing director, focused on what actually works
Overview
One-on-one marketing consulting gives you steady, experienced guidance without the cost or complexity of a full-time hire. This service is designed for business owners who want clarity around what to do next, how much to spend, and which marketing efforts actually matter. Together, we turn scattered ideas into a clear, workable plan your business can follow. You get practical strategy, honest recommendations, and calm leadership that helps you make confident decisions. The goal isn’t to do more marketing—it’s to build a system that fits your budget, supports your goals, and keeps your efforts focused and measurable.
How We Work Together
We work side by side in focused, one-on-one sessions to assess where your marketing stands and decide what will move the business forward. Our time can include planning, strategy development, vendor oversight, or reviewing existing work. Engagements are flexible and shaped around your priorities, resources, and timeline. I charge $80 per hour, and most clients start with a 10-hour block to cover the core planning and direction work. You’ll always know how time is being used, and each block of hours ends with clear takeaways your team can act on immediately.
What You Get
- Clear Marketing Direction – A practical strategy that connects your business goals to the right marketing activities.
- Budget Guidance – Help setting a realistic marketing budget and understanding where your money is best spent.
- Actionable Plans – Step-by-step roadmaps that outline what to do, in what order, and why it matters.
- Brand & Messaging Clarity – Defined positioning and guidance your team or vendors can consistently follow.
- Vendor Support – Help finding, vetting, and reviewing specialists so you hire the right people with confidence.
- Professional Oversight – Ongoing review of marketing work to ensure it stays aligned with the strategy.
- Measurable Insight – Proper analytics setup so you can clearly see what’s working and what needs adjustment.
Potential Marketing Channels
- Website Optimization – Improving structure, messaging, and conversion paths.
- SEO – Increasing visibility through search-friendly content and site improvements.
- AEO (Answer Engine Optimization) – Helping your business appear in AI and answer-based search results.
- Local SEO – Strengthening visibility for location-based searches.
- Content Marketing – Planning useful content that supports trust and long-term growth.
- Social Media Strategy – Using social platforms with purpose, not guesswork.
- Paid Advertising – Strategic use of ads based on clear goals and budgets.
- Email Marketing – Building and nurturing relationships through consistent communication.
- Chatbots & Automated Messaging – Supporting leads and customers with timely, helpful responses.