Web Design Strategy Session with Action Plan
Clear direction. Thoughtful structure. A website plan you can execute with confidence.
Overview
A high-performing website doesn’t start with design—it starts with strategy. Before a single page is built, you need clarity around your goals, your audience, and how your website should actually work for your business.
The Web Design Strategy Session with Action Plan gives you a complete, high-level roadmap for designing and building a website that supports real business outcomes. Through structured discovery and strategic design work, I translate your goals into a clear plan that any web designer, developer, or business owner can confidently follow.
This service is about alignment and direction—so your website is built with purpose, not guesswork.
At the end of this service, you’ll have a clear action plan to design and build your website.
Pricing
This service is billed hourly to keep the scope flexible and aligned with the size and complexity of your website.
• I charge $80 per hour
• 10–20 hours for most projects
• Typical range: $800–$1,600
• Includes strategy, documentation, and review
• Design and development not included
If you’re planning a new website or redesign and want clarity before moving forward, this service gives you a strong starting point and a clear plan to follow.
Project Discovery & Research
- Initial Discovery Session: A focused working call to understand your business, goals, and vision
- Business Objectives: Clear documentation of what your website needs to accomplish—leads, sales, education, or brand support
- User Objectives: Definition of what visitors need to do on your site and how that aligns with your goals
- Market Research: Competitive and industry review to understand expectations, gaps, and opportunities
User & Audience Insights
- Target Market Overview: A clear snapshot of your ideal customers, behaviors, and online habits
- User Personas: Practical profiles outlining visitor goals, challenges, and decision drivers
- User Needs & Pain Points: Identification of friction points your website must address and resolve
Information Architecture
- Sitemap: A clear blueprint of your website’s page structure
- Navigation Strategy: Logical paths that help users find information and take action
- Taxonomy & Categorization Plan: A structured system for organizing services, content, or products
- Task Flow Diagrams: Visual maps showing how users complete key actions
- Feature Requirements List: A prioritized list of functionality your website actually needs
Content & Messaging Strategy
- Voice & Tone Guidelines: Direction for consistent, on-brand messaging
- Unique Value Proposition: Clear statements explaining why visitors should choose you
- Calls to Action: Strategic guidance on CTA messaging and placement
- Content Strategy: A practical plan outlining what content is needed, where it belongs, and its purpose