Marketing Strategy Session with Action Plan
Clear priorities. Thoughtful structure. A marketing plan you can execute with confidence.
Overview
If your marketing feels scattered, inconsistent, or hard to measure, this service helps you step back and get clear before investing more time or money.
The Marketing Strategy Session with Action Plan is designed to help you understand your market, define your brand, and build a focused, data-informed marketing strategy that supports real business goals. Instead of disconnected tactics, you get a clear roadmap that shows what to do, why it matters, and how it all fits together.
This service gives you strategic direction and a practical action plan your team, vendors, or partners can follow with confidence.
What You Can Expect
My goal is to help you make smart, confident marketing decisions—without pressure, confusion, or wasted effort. You get:
• Clear strategic direction
• Practical, prioritized guidance
• Professional, unbiased insight
• A plan your business can actually sustain
This service gives you marketing clarity—so every next step is intentional, not reactive.
Pricing
This service is billed hourly to keep the scope flexible and aligned with your business needs.
• $80 per hour
• Typically 10 hours for most businesses
• Estimated investment: $800
Includes strategy development, documentation, and review
Execution, advertising spend, and outside vendors are handled separately.
What This Service Includes
Understanding the Market & Customer
- Market Analysis – A high-level review of your industry, competitors, and market conditions to identify realistic opportunities and constraints before decisions are made.
- Target Market Segmentation – Clear definition of meaningful audience segments so your messaging and channel choices stay focused and relevant.
- Customer Characteristics – Documentation of the traits that influence how your customers think, research, and make decisions, keeping the strategy grounded in real behavior.
Defining the Brand
- Brand Positioning – A clear positioning statement and differentiators that explain who you’re for, what you offer, and why the right customers should choose you.
- Ideal Customer Profiles – Defined profiles based on research that outline customer needs, priorities, objections, and decision drivers.
- Brand Voice & Writing Guidelines – Direction on tone, clarity, and communication style to ensure consistent messaging across all marketing channels.
- Brand Style Guide – High-level visual and presentation standards that support brand consistency across marketing materials.
- Brand Vision – A clear articulation of where your brand is headed and how marketing supports long-term business goals.
Budget & Marketing Strategies
- Budget & Timeline – A realistic marketing budget and timeline aligned with your goals, resources, and capacity.
- Marketing Strategy Overview – The big-picture approach showing how your marketing efforts work together as a system.
- Marketing Action Plan – A clear set of next steps outlining what to do, in what order, and what to prioritize first.
- Marketing Channel Selection – Focused selection of the channels that make sense for your audience, goals, and budget.
- Detailed Strategy Per Channel – Practical guidance on how each selected channel should be used and what role it plays.
- Measurement & Reporting Plan – Definition of the metrics that matter, how performance is reviewed, and how insights guide adjustments.
Potential Marketing Channels
Depending on your strategy, planning may include:
- Website Optimization – Improving structure, clarity, and conversion performance.
- SEO (Search Engine Optimization) – Improving your website so it shows up more often in search engines for more keywords.
- AEO (Answer Engine Optimization) – Optimizing content for AI-driven and answer-based search experiences.
- Local SEO – Improving visibility for location-based searches like Google Map..
- Content Marketing – Creating strategic content that supports authority and conversion.
- Social Media (Organic) – Building visibility and engagement without paid promotion.
- Social Media (Paid Ads) – Reaching targeted audiences with paid campaigns.
- Pay-Per-Click Advertising – Driving qualified traffic through search and display ads.
- Email Marketing – Nurturing leads and supporting conversions through targeted email campaigns.
- Chatbots & Automated Messaging – Using automation to support engagement and lead qualification.