A New Chapter
After 7 years of building and running a successful web design agency, I made the decision to sell. I sold to a larger agency that could continue to service my clients properly. The way I saw it, I either had to scale it up or sell it and move on. I chose to move on.
Shifting Focus
I’m now focusing on my consulting career. This includes working at a more strategic level in web design and marketing, rather than designing and building entire websites from scratch.
The aspects I truly enjoy are the project discovery phase, strategy development, and website structuring. These elements allow me to make the biggest impact on a client’s digital presence.
A Data-Driven Approach
With my long background working with corporate marketing teams, I bring a data-driven and results-focused approach to web design. My work leans heavily on the marketing side of things, ensuring that websites aren’t just visually appealing but also effective business tools.
Introducing AB Digital
I launched AB Digital as my personal brand website to explain the services I offer. The site serves multiple purposes:
- It’s a showcase of my consulting services
- It functions as a knowledge base of techniques and best practices I use in my work
- It’s a playground where I can experiment with new methods of using AI for web design and marketing tasks
Embracing AI in Digital Marketing
I believe AI will become a major part of web design and marketing very quickly. Companies that effectively implement AI solutions will scale much faster than those that don’t.
Currently, I’m devoting a significant portion of my workday to research, training, and experimentation with using AI for my professional work.
Looking to the Future
I feel that an AI-first approach to design and marketing will become the norm someday and will be a key part of the new era of building digital experiences.
By positioning myself at the intersection of strategic thinking, marketing expertise, and AI innovation, I’m ready to help forward-thinking clients navigate this exciting transition.