If you’re a growing business trying to figure out digital marketing, you know how overwhelming it can get.
Too many tools. Too many strategies. Too many people promising results.
Here’s the good news: you don’t need to do everything—just the right things in the right order.
In this post, I’ll walk you through:
- What I do as a part-time marketing director
- The step-by-step approach I use to build strong marketing systems
- The channels we might use (depending on your goals and budget)
- How I work with small business clients to build long-term success
Think of Me as Your Part-Time Marketing Director
With over 25 years of experience in web design and marketing—including time working with large companies—I now use that knowledge to help small and growing businesses like yours.
I don’t just build websites or write campaigns. I help you build a marketing system that runs smoothly, brings in qualified leads, and doesn’t waste your budget.
And once that system is working? You won’t need me anymore. That’s the point. I’ll help you build a plan and team that you can run on your own.
A Step-by-Step Marketing Process That Works
Marketing should be focused, not frantic. I help businesses work through a clear, proven process:
1. Set Clear Goals
What does success really look like for your business?
We’ll define your version of success—whether it’s:
- More qualified leads
- Higher conversion rates
- Increased revenue
- Stronger brand visibility
2. Build a Realistic Budget
We’ll figure out:
- How much you can invest
- How long you can sustain it
- What’s realistic for your stage of growth
No guessing. No overcommitting.
3. Create a Strategy That Makes Sense
Using a mix of:
- Customer interviews
- Your existing data
- AI-assisted market research
…I’ll craft a tailored marketing strategy that becomes your roadmap.
It won’t be fluff. It will guide real, effective action.
4. Choose the Right Channels
We’ll narrow down your best options based on:
- Where your audience actually spends time
- What fits your industry
- What your budget allows
No more chasing shiny objects. Just channels that convert.
5. Build an Action Plan
I’ll deliver a clear plan that shows:
- What to do
- How to do it
- When to do it
And most importantly—how to stay on budget while doing it.
6. Find the Right Experts (If Needed)
If your strategy needs outside help—ads, SEO, design, video—I can:
- Recommend trusted partners
- Help you vet new service providers
- Make sure the work aligns with your goals
You won’t waste time or money on the wrong people.
7. Oversee Work and Keep It On Track
I stay involved to:
- Review the work being done
- Keep all teams aligned with your strategy
- Make sure you’re getting what you paid for
No more wondering if that agency or freelancer is actually delivering.
8. Track the Right Metrics
We’ll:
- Collect real data from each campaign
- Focus on the numbers that matter
- Use that insight to improve results continuously
It’s not about vanity metrics—it’s about what moves the needle.
What Channels Might We Use?
Not every business needs every marketing channel. The goal is to focus on what works for you. Here are some we might explore:
- Website Optimization – Make your website a lead machine
- SEO – Improve search visibility so customers find you
- AEO (Answer Engine Optimization) – Get recommended by AI tools like ChatGPT and voice assistants
- Local SEO – Show up on Google Maps and dominate your local area
- Content Marketing – Publish high-value content that drives traffic
- Social Media Strategy – Position your brand like a pro
- Paid Ads – Run cost-effective ads on Google, Facebook, Instagram
- Email Marketing – Nurture leads with newsletters and automations
- Chatbots & Automated Messaging – Use tools to handle FAQs and capture leads 24/7
We’ll only invest in the ones that actually move the needle for your business.
How We’ll Work Together
We’ll meet regularly to:
- Set direction
- Make smart marketing decisions
- Get campaigns launched
This isn’t a one-size-fits-all approach. It’s customized to your budget, your goals, and your growth stage.
The best part? You’ll walk away with valuable, usable marketing assets every step of the way.
That might be a strategy document, a vendor list, a content plan, or a campaign map—real tools you can use with or without me.
Ready to Make Marketing Simpler and Smarter?
You don’t need to waste time on the wrong tactics.
You need a strategy, a system, and someone who’s been there before to guide you through it.
Let’s build a marketing engine that runs—and grows—without wasting your budget.