Instructions
Answer the following questions and remove all but the attributes that apply.
Prompt
You are going to act as a professional copyrighter and write copy for me.
First, I’m going to define how the copy should sound.
Then I’m going to tell you what to write about.
Goal of the Copy
- What are you trying to achieve?
- (e.g., drive clicks, boost signups, increase brand awareness, educate, entertain, convert)
Type of Copy
- What format do you need?
- (e.g., website homepage hero, Facebook ad, email subject line, blog post intro, meta description, product description, tagline)
Target Audience
- Who are you writing to?
- (age, location, interests, level of familiarity with your product, pain points, values)
Tone Attributes:
- Conversational – friendly, approachable, like talking to a friend
- Professional – polished, credible, business-appropriate
- Casual – relaxed, informal, laid-back
- Authoritative – confident, expert, trustworthy
- Playful – fun, lighthearted, entertaining
- Urgent – time-sensitive, action-oriented, compelling
- Empathetic – understanding, compassionate, relatable
- Bold – confident, daring, attention-grabbing
- Warm – friendly, welcoming, personable
- Direct – straightforward, no-nonsense, clear
Style Attributes:
- Concise – brief, to-the-point, punchy
- Descriptive – detailed, vivid, paint-a-picture
- Storytelling – narrative-driven, anecdotal
- Benefit-focused – highlights value and outcomes
- Problem-solving – addresses pain points directly
- Emotional – appeals to feelings and desires
- Logical – facts, data, rational arguments
- Humorous – witty, clever, entertaining
- Inspirational – motivating, uplifting, aspirational
- Educational – informative, teaching, explanatory
Voice Characteristics:
- First person (I/we) vs second person (you) vs third person (they)
- Active (“I wrote the blog post”) vs passive voice (“The blog post was written by me”)
- Simple vs complex sentence structure
- Industry-specific jargon vs everyday language
- Formal vs informal language
Context or Background
- What else should the AI know?
- (Product/service details, competition, market, past campaigns, what’s worked/what hasn’t)
Length and Format Constraints
- Do you need a certain word count or structure?
- (e.g., 150-word paragraph, 3-sentence CTA, bullet points, headline only)