Web Design Detailed Plan
Overview
Want to know why most websites fail? They lack strategy. They’re pretty but don’t convert. They attract visitors but don’t turn them into customers. I solve this problem by creating websites that work as powerful marketing tools, not just digital brochures.
My Website Design Detailed Plan gives you everything needed for a high-converting, strategically designed website. I’ll take you from initial concept through to a comprehensive design blueprint that developers can implement flawlessly. This isn’t just about making things look good – it’s about creating a website that drives real business results.
Pricing
I charge $100 per hour for my website design services. Depending on your project’s complexity, a Website Design Detailed Plan typically takes between 10-40 hours to complete. Simple sites with fewer pages and straightforward user flows fall on the lower end, while complex e-commerce or membership sites with multiple user journeys require more extensive planning and design work.
Potential Deliverables
Discovery & Research
- Discovery Summary – A comprehensive overview of your business goals, target audience, and competitive landscape to guide all design decisions.
- Personas & Empathy Maps – Detailed profiles of your ideal customers with insights into their needs, pain points, and decision-making processes.
- Journey Maps / User Flows – Visual representations of how users will navigate through your site to achieve their goals.
- Site Audit Report – Analysis of your current website (if applicable) identifying strengths, weaknesses, and opportunities for improvement.
- Goals & Requirements Doc – Clear documentation of what success looks like and the specific requirements to achieve it.
- Initial Project Brief – A condensed overview of project scope, timeline, and key deliverables to keep everyone aligned.
Site Architecture Planning
- Sitemap – A hierarchical diagram showing the structure and organization of all pages on your website.
- UX Strategy Document – Strategic approach to user experience design tailored to your specific business goals and user needs.
- Content Strategy – Plan for what content you need, where it should live, and how it should be structured for maximum impact.
- Technical SEO Plan – Framework for ensuring your site architecture supports search engine optimization from day one.
- Requirements & Feature Spec – Detailed specifications for all functionality and features required on the website.
Wireframing & UX Design
- Lofidelity Wireframes of Key Pages – Basic layouts showing content placement and user interface elements without visual design distractions.
- Interaction Notes / Annotations – Clear instructions explaining how interactive elements should function across the site.
- Prototypes – Clickable wireframes that allow for testing user flows and interactions before visual design begins.
- CMS & Tech Stack Recommendation – Expert guidance on the best technology solutions to power your website based on your specific needs.
Visual UI Design
- Brand Guide – Documentation of visual design elements including colors, typography, imagery style, and component design.
- Mockups of Key Pages – High-fidelity visual designs showing exactly how your website will look when implemented.
Content Development
- Tone & Voice Guidelines – Framework for ensuring all website copy maintains consistent messaging aligned with your brand.
- Webpage Copy Overviews – Strategic direction for what content should be included on each page to drive conversions.
- Blog Content Strategy – Plan for using content marketing to drive traffic and establish authority in your industry.
Project Oversight
- Project Oversight and Review – Ongoing guidance to ensure the design vision is implemented correctly.
- Webpage Critiques – Expert feedback on designs and implementations to maintain quality and effectiveness.
- Testing and Quality Assurance – Thorough review to ensure the website functions properly across devices and browsers.