Digital Marketing Strategy
Overview
Want to stop wasting money on marketing tactics that don’t work? I’ll help you build a data-driven digital marketing strategy that actually moves the needle.
Your business deserves more than random acts of marketing. My comprehensive Digital Marketing Strategy package gives you a complete roadmap to attract, engage, and convert your ideal customers across all digital channels. You’ll get actionable insights, clear direction, and measurable results – not just fancy presentations that collect dust.
Pricing
I charge $100 per hour for my digital marketing strategy services. Depending on your business complexity and goals, most projects require between 10-40 hours to complete. We’ll define the exact scope together during our initial consultation to ensure you get exactly what you need without paying for what you don’t.
Potential Deliverables
Discovery & Business Intelligence
- Stakeholder Interviews – In-depth conversations with key team members to uncover internal perspectives, challenges, and opportunities
- Market Analysis – Comprehensive research on your industry, competitors, and market position to identify gaps and opportunities
- Existing Marketing Audit – Thorough review of your current marketing activities, assets, and performance metrics
- Business Goals & KPIs – Clear definition of measurable objectives aligned with your broader business strategy
- Initial Marketing Brief – A concise document outlining the foundational elements of your marketing approach
Audience & Messaging Strategy
- Persona Profiles – Detailed representations of your ideal customers, including demographics, behaviors, pain points and buying triggers
- Customer Journey Maps – Visual documentation of how prospects move from awareness to purchase and beyond
- Messaging Framework – Core messages tailored to each audience segment and buying stage
- Value Proposition Map – Clear articulation of how your offering solves customer problems better than alternatives
- Segment-Specific CTA Strategy – Customized calls-to-action designed to resonate with different audience segments
Channel Strategy & Planning
- Channel Strategy Deck – Strategic approach for each marketing channel based on audience behavior and business goals
- Funnel & Conversion Path Map – Visual representation of how leads move through your marketing and sales process
- Media Plan & Budget Allocation – Detailed breakdown of recommended spending across channels for maximum ROI
- Channel-Specific Tactical Briefs – Actionable guidance for implementing strategy across each marketing channel
Content Strategy & Planning
- Content Strategy Document – Comprehensive plan for creating, distributing, and measuring content effectiveness
- SEO Keyword Map – Strategic keyword targeting plan to improve organic visibility for high-intent searches
- Editorial Calendar – Organized schedule of content topics, formats, and publication timelines
- Tone & Voice Guidelines – Consistent brand communication standards for all content creation
- Content Funnel Map – Strategic content assets mapped to each stage of the buyer’s journey
Campaign Asset Creation Direction
- Campaign Briefs – Clear guidelines for creating high-performing campaign assets
- Final Campaign Assets – Ready-to-deploy ads, emails, pages, and other campaign elements
- Conversion-Focused Landing Pages – Optimized web pages designed to convert visitors into leads or customers
- Creative Style Guide – Visual standards for maintaining brand consistency across all marketing materials
Performance Measurement & Optimization
- Marketing Performance Dashboard – Real-time visualization of your key marketing metrics in one place
- Optimization Reports – Regular analysis of performance data with actionable recommendations
- CRO Insights & Test Results – Data-driven insights to improve conversion rates across digital touchpoints
- Budget Adjustment Recommendations – Strategic reallocation of marketing spend based on performance data