Web Design High-level Strategy
Overview
Want to know the secret to a website that actually converts visitors into customers? It’s all about strategy.
Before a single pixel gets designed, you need a solid foundation. My Website Design Strategy package gives you exactly that – a comprehensive roadmap that aligns your business goals with user needs to create a website that performs. This isn’t just about making things look pretty; it’s about creating a strategic asset that drives real business results.
Pricing
I charge $100 per hour for all website strategy work. Most Website Design Strategy projects require between 5-20 hours to complete, depending on your business complexity and specific needs. This means your investment typically ranges from $500-$2,000.
Potential Deliverables
Project Discovery & Research
- Initial Project Discovery Meeting – We’ll dive deep into your business, goals, and vision through a structured consultation to set the direction for your entire website project.
- Business Objectives – Clear documentation of what your website needs to achieve for your business, from lead generation to brand awareness.
- User Objectives – Detailed analysis of what your visitors need to accomplish on your site, ensuring their journey aligns with your goals.
- Market Research – Competitive analysis identifying what works (and what doesn’t) in your industry so we can position you effectively.
User & Audience Insights
- Target Market Overview – Comprehensive snapshot of your ideal customers, including demographics, behaviors, and online preferences.
- User Personas – Detailed profiles of your typical website visitors, their goals, challenges, and how your site can serve them.
- User Needs & Pain Points Summary – Analysis of visitor frustrations and how your website will solve their problems.
Information Architecture
- Sitemap – Visual blueprint of your website structure ensuring intuitive organization and easy navigation.
- Navigation Strategy – Strategic plan for how users will move through your site to find what they need and take desired actions.
- Taxonomy & Categorization Plan – Logical structure for organizing your content, products, or services to maximize findability.
- Task Flow Diagrams – Visual maps showing how users will complete key actions on your site, eliminating friction points.
- Feature Requirements List – Prioritized inventory of website functionality needed to achieve your business goals.
Content & Messaging Strategy
- Voice & Tone Guidelines – Framework ensuring all website copy reflects your brand personality and resonates with your audience.
- Unique Value Proposition – Clearly defined statements communicating why visitors should choose you over competitors.
- Call to Action – Strategic placement and wording of CTAs designed to maximize conversion opportunities.
- Content Strategy – Comprehensive plan outlining what content you need, where it belongs, and how it will engage your audience.